Hubspot (I am a customer) just released a very insightful report “The State of Inbound Marketing 2010”. The overall takeaway for me is that customers of small businesses are more empowered and have greater control than every before. Today’s digitally connected consumers know when they have a need and they use social media to make better purchase decisions when they are ready to buy. Building local visibility using social media and building trust with a natural online reputation is clearly a wining strategy that favors competent businesses and creates a sustainable competitive advantage.
Andrew Ward
Chief Trust Officer
Tags: natural online reputation, Reputation Marketing, small business marketing