Yelp Hit With Class Action Lawsuit For Running an “Extortion Scheme”. Is Yelp selling out? After turning down a $550 million offer from Google in favor of chasing after a more lucrative IPO it would appear that Yelp is willing to trade off credibility for short term profits.  You would think that a company that helps create online reputations for its paying customers would appreciate the value of a good reputation!

Andrew Ward
Chief Trust Officer

Tags: natural online reputation, Reputation Marketing, yelp

This entry was posted on Wednesday, March 3rd, 2010 at 9:57 AM and is filed under Articals on Trust, Natuaral Online Reputation, Reputation Mangagement, Reputation Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

March 3, 2010 | LinkedIn | Facebook | Stumble | Reddit | Newswire |